khooartist, designer, educator
Art direction, design, illustration, photography, scripting
This CDROM project was produced for the Faculty of Arts & Social Sciences at the Singapore National University, as part of their recruitment drive for undergrad, graduate and postgraduate programmes. The key intent and message of this project was to place a spotlight on student life, potential areas of study, and the importance and relevance of the arts and social sciences in society.
Targeted at the younger audience of prospective students, the artistic direction reflected the voice of the generation, taking on the look and feel of a highly interactive glossy magazine, accentuated with smooth animation effects and vibrant, pop-out colors.